In the last post we talked about money making options for your blog. In this post we are going to talk about what to charge. Big topic, I know.
Trying to figure out how much to charge for blog advertising is a tricky one. There are many posts written about it. Just googling the term “what to charge for blog advertising” brings up 10,900,000 results. And you know what? They all have different advice. Yes, they do.
Sooo… what advice can I add to the mix? Simple. Use a simple way to figure out what you should charge but leave room for blessings: either blessing for you or from you. That is what I’ve done.
I do have a set list of prices. I also have a media kit. If someone requests it then I send it out. If you don’t know how to make a media kit then let me know and I can do a post on that as well. My media kit contains my blog purpose, my stats, my networks, and my prices. Instead of using some long drawn out formula the way I configured my prices was to take what I earned on my affiliate links over a period of 4 months. I averaged each one individually then averaged them together.
Once I got all of the averages from the four months then I averaged them together. For this example’s purpose, that gave me $27.20. Then I would just round it off and charge $27 a month. That is my method. I came to this method because I figured if that is what I am making from other advertising then I should at least make that for other advertising. Yes, affiliate sales are advertising sales. You could add a bit to or take away a bit depending on your thoughts about it. I find this is safe for me if I use this as a way to sell advertising. As my affiliate sales increase then I increase the fixed price but I want to note that most of the time I don’t use this.
What I usually do is have a conversation with the individual, business or company, ask them what they are willing to offer, then I customize a plan for them. If they offer me $75 then I might offer two months of sidebar advertising, 1 placement within posts, a dedicated post, 5 Twitter and Facebook shout outs, etc. I mostly follow my heart and God given instinct as to how to help them advertise. Since most of them are God fearing people then it works out that one of us or both of us are richly blessed in the end. That is what it is about anyway.
In fact, in my media kit it says this:
That is my take on it. If you do want business like specifics as to how to charge then just google it. There were too many different formulas and plans for me to choose one over the other to link to.
Find the rest of the series here: 31 Days to Online Ministry
Also check out:
- Missed BlissDom 2011? Get It Here. It’s just like being there!
- ? 31 Days to Build a Better Blog – Easy step by step ways to improve your blog presence!
- Simple Blogging. – Don’t have 40 hours a week to spend on blogging? This E-book helps you grow your blog with less time on the computer.